John works for Hyperion Power in Santa Fe, NewMexico. A tiny start-up company from Los Alamos selling 'nuclear batteries'. John has so far agreed on 120 deals, despite their reactor doesn't exist even in prototype, is less efficient than the competitors and is faced with regulatory hurdles.
John himself, sums up grizzdom-sales:
"The key is, you have to make people believe you believe. Like a sermon, you have to let it flow out. And then let it come back to you from the audience."
John's story is a great example of how to make sales from new energy technology concepts.
On the Road With a Supersalesman, Inc.com
Hyperion Power, New Clear Energy